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About the designer

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Shelly Assody

mother of two charming children

is a second generation to a family of jewelry designers

and  a jeweler for almost two decades

Her mother and mentor is Tamar Assody

a time-honored jeweler

Shelly began her jewelry career by chance

as an apprentice to her mother

and grew up learning the craft through her

Later, once on her own, she was trained by professional workshops and jewelers around the world

Shelly collaborated with jewelry designer Rachel fucs

for few first years

Togetherthey created a unique collection

"Family is always in fashion"

that marked a significant phase in Shelly's evolvement as a jeweler designer.

Shelly works with many techniques

including 3D technology as well as old authetic ones

 which combines her modern world  and her desire to create and design jewelry

which comes naturally 

Working on her studio in Tel Aviv

Shelly creates unique and personal collections made of 14,18,21 karat gold as well as sterling silver

natural gemstones an diamonds

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